Transform Underperforming Retail Properties Into High-Value Assets

NJRA owns a diverse portfolio of over 60 retail properties throughout Central and Northern New Jersey. We focus on value-oriented strip centers and shopping centers in both primary and secondary markets, places with stable populations and strong long-term growth potential.

With more than 20 years of experience, NJRA has successfully revitalized 100+ properties, converting underutilized retail real estate into active, income‑producing assets. Our value‑add model centers on acquiring distressed or undervalued retail properties and executing turn‑around strategies through:

Our Value Add Approach

  • Strategic Leasing

    Attract quality national and local tenants to fill vacant spaces and maximize property income potential.

  • Property Modernization

    Targeted renovations and upgrades that enhance appeal, functionality, and market value of retail spaces.

  • Environmental Compliance

    Understanding complicated environmental issues and remediation ensuring confidence we can close.

  • Self-Management

    Direct property oversight maintaining the highest operational standards and tenant satisfaction.

Our portfolio features collaborations with prominent national brands such as:

Where We Invest:

Central and Northern New Jersey, in high-traffic, well-located retail markets.

What We Acquire

  • Value-add opportunities through leasing, redevelopment, or repositioning

  • Neighborhood and community shopping centers and strip centers

  • Highway retail properties

  • Underperforming centers with upside potential

  • Properties with environmental contamination

Deal Size & Structure

  • $1M – $15M (will consider larger depending on location)

  • All-cash or debt-assumed purchases with quick, efficient closings

  • Off-market opportunities welcomed

Our focus is retail properties with strong demand drivers and long-term growth potential, aligned with NJRA’s expertise in improving and managing centers. Follow the link below to see what we’ve worked on.

SEE OUR FULL PORTFOLIO